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Researching Keywords and Choosing the Right One

Tuesday, February 9, 2010
High ranking on Google is not just the only aspect of SEO to concentrate on; there is also the matter of high ranking with the appropriate keywords. There is nothing stopping you from using any obscure keyword phrase; it might be fairly simple to get a top ranking, but if no one is interested enough in the topic to search for that term, you are not going to get the traffic you need. So, you must get a hold of a phrase that brings in big numbers.

There is also another factor to take into consideration besides keyword traffic. The foundation of keyword researching is zeroing in on the right keyword phrase. You have to find keywords that go hand in hand with the subject matter of your business, products, and customers’ wants. Sure, using general keywords will get you tons of clicks, but specific long tail keywords will bring in directed traffic; that is what will lead to more sales and bring a higher ROL.

SEO Researching Tools at Your Disposal

There are tools for researching keywords that are free and some that have to be paid for. Any of them will assist in developing keyword lists, estimating potential traffic, and setting priorities. The best products on the market are Google AdWords External Keyword, Google Search Keyword, Wordtracker, Keyword Discovery, Rank Tracker, and Word Stream.



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